Your personal brand shows the positive impact you can have on other people and the world around you, so serve well and be authentic.
In today’s world, if you want others to take you seriously, you have to take the branding of your business seriously. Branding is more than pretty colors and a bomb logo; it’s how others see you. Through a lot of trial and error on top of other errors that resulted in me spending thousands of coins on the proper way of building a brand, I learned what actually goes into building a solid brand. Your brand is the #1 most important piece to your business – it’s you. If you don’t know what your brand values are, what your brand stands for, and the message you want to send to your audience, how can you expect anyone else to know?
Lucky for you, I’ve put together some stellar advice on brand building for you – fo’ free – in this trifecta branding series that took me years and thousands of dollars to learn. I am breaking it down and giving you the golden nuggets of branding success so you understand:
Pillar 1. How important personal branding is.
Pillar 2. How to define your own personal brand.
Pillar 3. How to market your brand for success!
Pillar 1: Understanding the Importance of Personal Branding
Your personal brand helps you to:
1. Build an image on your own terms. Your personal brand is your reputation.
Wait…It’s more than pretty colors and a bomb logo?! Yes, colors do evoke emotions which translates to how others see and feel about your brand, but you first have to identify how you want others to feel, then we will choose the colors and symbols that will make them feel that way. How do you determine the way you want people to feel about your brand? You first determine the foundational values of your brand. If you’re like most people, you may be switching jobs and employers on the regular and if you’re a serial entrepreneur – you’ll be building more than one business throughout your lifetime. Regardless of where you go in your career, your brand is what will continue to stay the same throughout those changes. When you begin developing your brand, you will establish your brand values and clarify your message so that it remains clear and consistent through all the changes that may come your way. If you don’t know your brand values and your message, how can you expect anyone else to know?
You have to know what your brand stands for.
You have to know what your brand stands for. This is why taking the time to build your brand correctly – dotting every “i” and crossing every “t” is so important.
2. Determine your own path to success!
When you know what your brand stands for and what your values are, you can then establish what your short and long-term goals will be – or your “vision” for your brand. Where do you see (vision) your brand being in the future? After you have your goals, you’ll be able to work backwards to determine what your actions and milestones will be to keep you on target to meet your goals, or the “mission” of your brand. What will your mission be so you can obtain that vision you have for your brand? When your action plan is in place, you’ll then be able to define what your daily and weekly priorities are to maintain focus. The key to making an action plan is to start with the end in mind, which is your goals. Be sure to display your mission and vision of your brand so even while you are taking care of those daily obligations, you’ll remain focused and consistent by having the bigger picture in mind.
The key to making an action plan is to start with the end in mind.
3. Serving others.
As we have all seen on social media – self promotion can go way too far or make you seem self-absorbed. People are not dumb (well, most aren’t) and even though you may be making all of those sandwiches for the first responders during that hurricane disaster, or giving back to the community by “random” acts of kindness – when you are snapping photos of it and putting it on social media to let the world know how AHHMAZING you are – it truly makes others want to barf. We see right through it little Miss Jenna Jane. Don’t be that person – don’t be a Jenna Jane. Establish your brand values and find ways that you can serve others organically based on those values. If you serve others in ways that are authentically aligned with your brand values, you’ll find that you get more intrinsic satisfaction than you would in serving others just so you can broadcast how awesome you are on social. Serving others – not serving yourself. True kindness is serving others when no one else sees it.
In reality, your personal brand shows the positive impact you can have on other people and the world around you, so serve well and be authentic.
That’s it for Pillar 1, my friends! But don’t you worry…
Here’s a workbook straight from our Vision & Mission course inside of Femme Boss that you can download for FREE.
>>You Can Grab It Here👇 <<<
This will help guide you through that daunting task of creating your Vision & Mission Statement.
OR
>>Grab our 👇 Branding Checklist 👇that we will be referring to in Pillar 2 <<<
Stay Tuned for Pillar 2 – coming straight at you next week!
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